New zero emissions travel cup launches

With a growing number of consumers holding businesses more accountable when it comes to the environment, Pottery for the Planet is tackling climate change one sip at the time.

Harnessing the power of the sun’s rays, the Sunshine-coast based business has launched a limited-edition Sunny Day Cup, a solar-fired travel cup.

Ninety-eight solar panels were installed on Pottery for the Planet’s studio in Noosa last year, harnessing enough solar energy to power its solar-fired electric kiln and produce the zero emissions cup.

“We are transforming our business and using our resources to inspire change,” director Renton Bishopric says.

“Achieving a low-emissions travel cup involved big changes to the way we make our products, switching out part of our production from a gas-fired kiln to a solar-fired electric kiln, thanks to new and exciting solar technology.”

With more than 116k Instagram followers, Pottery for the Planet plans to use its social influence to educate its audience on the benefits of solar and encourage people and businesses to re-think their energy use, Renton adds.

“We are passionate about playing a role in reducing carbon emissions and with solar you not only  fulfil your duty of care for the planet, you’re also reducing your energy bills and enabling your  business to grow.

“We’ve already prevented 40.7 tonnes of CO2 from entering the atmosphere so far—that’s the same as planting 790 trees—and that figure is only going to grow, so we’re encouraging other businesses to jump on board the renewable energy train, because it’s a sure-fire winner.”

In addition, 50 per cent of profits from each Sunny Day Cup is being donated to the Climate Council.