After careful consideration and in light of the ongoing pandemic and the resulting restrictions put in place, the organisers have decided to postpone the 2020 Summer Market.
Originally scheduled for 8-12 August, the trade fair will now be an autumn edition and will be held at the Javits Centre from 18-20 October 2020.
The decision was made with the interest of the retail community in mind and to provide buyers a strong, convenient, and varied market week, says Tim Hart, SVP Retail, NY NOW.
"NY NOW's role is to bring buyers and brands together safely in a spirit of discovery and unity,” he says.
“With that in mind, we are rescheduling our August event and will instead run a NY NOW Fall Edition in October. We are pleased to coordinate our change of dates with the organisers of Shoppe Object so that buyers experience a robust and convenient Market Week in October.
“We will continue to monitor the progress of the Covid-19 pandemic and review our plans as required. It's, of course, disappointing that our community will not be able to gather in August, but we look forward to coming together in October.”
Shoppe Object, which runs the same week as NY NOW, will be moved to 20-22 October.
"Like the rest of the world, we are closely monitoring the progression of the Covid-19 pandemic and doing our part to act responsibly," says Jesse James, co-founder of Shoppe Object.
"While we had hoped to activate in August, we feel more confident about the possibility of producing Shoppe Object with a mid-autumn date. It's our hope that by then, we will have moved into a safer period where we are able to gather with appropriate precautions in place and an eye toward moving forward."