Australians are finally embracing the smart home as they are expected to spend big on products such as advanced internet of things (IoT) connected devices like Google Home and Smart TVs.
“Gaming, fitness accessories, smart home technologies and robotics are amongst the most popular items for consumers to purchase this Christmas,” says Cameron Trainor, managing director at JB Hi-Fi.
“Our retailers are stocked and ready to go with innovative products to stimulate consumer preferences ahead of the upcoming festive season.”
Indeed, according to the Australian Retailers Association (ARA) and Roy Morgan Australians are predicted to spend more than $51 billion over the Christmas trading period, with products from the electronics and hi-fi categories to be increasingly popular says Neto CEO, Ryan Murtagh.
“Being connected is now cheaper, easier and cooler than ever before,” he explains. “With new gadgets and technology hitting the high street, there is now a marketplace for both tech-savvy youngsters and adults to indulge in these products, providing significant opportunities for retailers who operate in this category.”
According to the Neto State of E-Commerce report, the electronics category saw a 22 per cent year-on-year growth in 2018.
ARA executive director, Russell Zimmerman, believes retailers who specialise in electronics will have a bountiful Christmas this year.
“As mentioned in Neto’s State of E-Commerce report, the electronics and hi-fi markets are worth a considerable $3 billion, and the ARA suspect gaming consoles and smart home technology products will be flying off the shelves this Christmas,” he says.
“Christmas is the season of giving and with a fantastic range of technology on offer this festive season, Christmas trees across Australia will be filled with new and exciting and gifts to unwrap on the big day.”