Three trade fairs in one a winning combination?

After cancelling the fairs in 2021 and 2022 and replacing them with digital alternatives, Ambiente, Christmasworld and Creativeworld are back next year in a slightly different format.

Due to high demand, the hall layouts of Ambiente and Christmasworld have been optimised. This offers visitors even more efficient ways of ordering, finding inspiration and networking. With all three fairs taking place at the same time, there is additional business potential.

"The reactions from the market are very impressive,” says Yvonne Engelmann, director of Ambiente Living, Giving, Working.

“We have received a great deal of trust and acceptance from our customers, as well as an unconditional desire to be placed at the upcoming Ambiente. For this reason, we will specifically strengthen the hall occupancy in growth areas, consistently leverage synergies and think short distances for everyone involved at the same time.

“In this way, we will create an even more advantageous link with the leading trade fairs Christmasworld and Creativeworld, which will be held in parallel, and their product ranges."

Ambiente is an international platform where brands such as Broste Copenhagen meet customers from all over the world.

“We show our new designs to existing and new customers,” says sales director, Paul C. Knudsen.

“It's great that the three fairs will now be held at the same time. This makes participation even more important for exhibitors and visitors. Meeting brands face-to-face and understanding them is very important for sales, success and the company in the world we live in today.”

Christmasworld exhibitors are just as enthusiastic about the three trade fairs running concurrently.

“It will be great to meet the customers in person again and present the new collection in Frankfurt,” says Mart Haber, Shishi AS, Estonia. “I think the synergy of Christmasworld and Ambiente will make this the most important event of the year for our business."

Christina Mouchali, Fotodiastasi from Greece, agrees. "With our product portfolio of light decorations for shopping centres and city centres, we have always been able to reach an incredible number of new international customers from all over the world at Christmasworld in Frankfurt,” she says.

“There is no substitute for direct contact on site. What's more, our light installations thrive on the live experience. We expect even more new customer potential from the combination with Ambiente, especially from the HoReCa/hospitality sector. That's why we welcome this innovation.”

Ambiente and Christmasworld are held from 3 to 7 February 2023, Creativeworld starts one day later on 4 February 2023.