Bobangles has been appointed exclusive Australian distributor for Rex London, a UK brand known for its children’s games and toys, novelty gift items and men’s gifts.
“We were contacted by one of our customers saying Rex London was looking for a new distributor in Australia,” says owner, Catherine Shann.
“After some lengthy discussions, we were delighted to accept Rex London’s offer of distribution exclusively in Australia.”
Rex London is an extensive brand of homewares, children’s construction kits, games, toys, musical instruments, novelty items and men’s gifts, which fit in perfectly with what Bobangles is already known for.
“Rex London has been in Australia before, so we have focused on its tried and true products and added plenty of new products of which many will not have been seen here before.
“We have selected just over 300 items across their different categories including a large back to school range and some great fun novelty games and gifts. I have absolutely no doubt that it is going to be a very strong brand for us,” Shann adds.
“We have had the most amazing and encouraging feedback from the customers we have told so far. It is going to be such a perfect addition to the Bobangles range.”
The company is officially launching Rex London at the upcoming Reed Gift Fairs Melbourne in August.
“The brand will be launched with the full range of samples on display and we expect the first shipment to be landing in Australia towards the end of August or early September.
“Some of the older most successful items will be there, but in addition we are launching a huge number of new products recently released by Rex London.”
In addition to this new brand, Bobangles is also showing close to 200 new products from its existing portfolio.
“Cavallini has added 70 new items including 2024 calendars, mugs and boxed cards plus new poster designs and additions to the puzzles, totes, tea towels and notebooks. Floss & Rock has added 34 new products to its range including a whole new pets story.
“Ooly has excelled with dozens of new items in arts and craft and New York Puzzle company is launching two new artists plus new New Yorker, Peter Rabbit and Janet Hill designs. Project Genius has added another five adult braining teasing puzzles, there are new journals from Studio and Socksmith is introducing 14 new designs.”
Bobangles will be at Reed Gift Fairs Melbourne, 5 to 9 August, MCEC, Stand C11.
