With Ambiente, Christmasworld and Creativeworld only a few weeks away, online platform Digital Extension will provide three complementary pre-events of 45 minutes each before the fairs kick off early February.
“The Digital Extension pre-events shorten the waiting time, increase the anticipation of what can be experienced live and give a first insight into how easy and intuitive virtual networking works,” explains Julia Uherek, vice president Consumer Goods Fairs.
“The Digital Extension can be used in advance as an ideal matchmaking tool for initiating business, searching for contacts and arranging appointments.”
On 24 January 2023 from 6.00 to 6.45pm (GMT) Ken Hughes will take over the keynote kick-off. As a consumer and shopper behaviouralist as well as customer experience strategist, he asks the question ‘is your business ready for tomorrow’s consumer?’ and inspires new strategies to achieve emotional brand loyalty that goes beyond simple transactional purchases in consumer goods.
In his lecture, participants will learn how they can gain importance in the consumer’s everyday life.
“This is a generation that no longer values material possessions as much as previous ones did,” he says.
“Today, it’s all about the experience. We have moved from a ‘you are what you own’ world to a ‘you are what you experience’ world. Building that experiential value has become a key focus for most brands in their bid for relevance.”
On 26 January 2023, 9:00 to 9:45am (GMT), futurologist and retail expert Theresa Schleicher from the Zukunftsinstitut will speak on the topic ‘New reality: retail in the resilient future 2030’ and show what will emerge in the future from the current crises.
“The longing for personal experiences on site, for local services, new cooperations, sustainable business models are triggering so much power that we have not experienced for years and also a fundamental resilience in retail to deal with all the changes and more focus,” emphasises Schleicher.
On 30 January 2023, 6.00 to 6.45pm (GMT), Sanjay Sauldie, director of the European Internet Marketing Institute EIMIA, will share his expertise on the topic of ‘Consumption 4.0: surviving the ‘never normal’ and shaping the ‘always different’.
“We need to recognise that ‘never normal’ will now be the new routine for humanity until we break it down and move from being passive victims to active contributors with an ‘always different’ mindset,” he says.
Ambiente, Christmasworld and Creativeworld are held from 3-4 to 7 February 2023 in Frankfurt.
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