After a successful performance in February 2023, Ambiente, Christmasworld and Creativeworld will be back again under one roof next year.
After a break of more than two years, the three consumer goods fairs occupied the entire exhibition centre and welcomed 154,000 visitors from 170 participating nations.
“The comeback was sensational and overwhelming,” enthuses Julia Uherek, vice president Consumer Goods Fairs.
“The high degree of internationality and the terrific satisfaction ratings exceeded all expectations.”
Vice president Philipp Ferger adds that with the three leading fairs together they have managed to create unique synergy effects worldwide.
“Our market research proves this,” he says. “Now it’s time for finetuning, there is potential for optimisation that we want to exploit.”
So, what can we expect in 2024?
First of all, there is a date change and Ambiente, Christmasworld and Creativeworld will now be held from 26 to 30 January 2024. These dates are more in line with other trade fairs and don’t clash or overlap with certain shows to maximise the Consumer Goods Fairs’ full potential, the duo says.
Further, certain segments and categories will be moved or merged with other areas to create a better synergy and flow.
After the positive response to the Ambiente Working segment, which was introduced for the first time, additional space for growth is planned for 2024 and as the biggest platform outside China, the Global Sourcing section of Ambiente and Christmasworld will be strategically expanded.
“The focus is on growth in terms of quality and quantity―above all at Ambiente Dining and Working as well as in the Global Sourcing section of Ambiente and Christmasworld. In the Dining segment, Ambiente remains the world’s unrivalled number one with a unique variety of products for the table, kitchen and household.
“We are in talks with many exhibitors who did not exhibit in 2023. For example, we are currently discussing placement options with Fackelmann, Kuhn Rikon and Zwiesel. The new layout in the western part offers short distances and optimal structures for buyers. There are only minor optimisations here,” explains Ferger.
In addition, the focus continues to be on B2B specialised business.
“With our special interest labels HoReCa/Hospitality, Contract Business and Concept Decoration, we specifically bring together supply and demand. With our entire range of products, we want to be even more attractive for specialised buyers from the hotel and catering trade, interior design, office equipment, architecture and project planning,” explains Uherek.
The important meta theme sustainability will continue to run like a red thread through all the exhibition halls. The Ethical Style program of the three fairs specifically identifies exhibitors with ecologically produced and socially responsible products. Companies can once again apply for the program and be assessed by an independent jury of international experts.
“In this way, we are creating an international trade centre for sustainable consumer goods and commercial facilities, inspiring a rethink and driving change in the industry,” emphasises Uherek.
Images: Messe Frankfurt
Related News
