Country Road and Great Dane Furniture team up for VM project
Iconic fashion and lifestyle brand Country Road has partnered with Scandinavian homewares and furniture retailer Great Dane Furniture for a string based visual merchandising set up.
The string system is lightweight and flexible storage used by Country Road’s flagship stores in the 2013/14 spring summer season. Great Dane Furniture and Country Road teamed up because of their similar aesthetic and lifestyle concept.
“We are excited to be working with Country Road, an iconic Australian brand that goes hand-in-hand with fashion, furniture and homewares,” says Anton Assaad, Great Dane’s founder and director. “There’s a great synergy between us and our style and I look forward to a continued relationship, working together to develop stunning visual displays.
“From our point of view, Country Road’s homewares range is simple and versatile, with a distinctly clean Country Road aesthetic. Materials used include premium timber, porcelain, brass wool and handmade glass. The forever modern string system enhances these products by complementing the designs and colours, so they are appealing to any modern Australian home. Together Country Road homewares and Great Dane’s string system create a clean-lined look that is refreshing and versatile.”
Country Road’s managing director, Sophie Holt adds, “The string system looks fantastic in our stores. We love the minimal, refined Scandinavian style of Great Dane products – it is a great fit with our brand aesthetic and really complements our product, especially our homewares.”
Customers can see the string system in Country Road’s Bondi, South Yarra and Newmarket, New Zealand stores. It can be purchased from Great Dane Furniture’s website or at its Melbourne and Sydney showrooms.
