after giving its product packaging a sustainability makeover in recent years, creativity for kids has changed the nail polish in its look good, feel good range to water based nail polishes.
to help reduce its impact on the environment it has eliminated shrink wrap and is using recycled cardboard and soy based products on all products.
the replacement of nail polishes with a non-toxic, water-based formula sets a new benchmark in products for kids.
glitter nail art is the first creativity for kids product to switch to the safer formula and is released in australia this month. it contains nail varnish, glitter and rhinestones for fun makeovers.
creativity for kids brand manager and toy trend specialist, allen davis, believes safe and environmentally friendly products are essential to protect kids and the earth.
“we are always looking for ways to innovate our products and create best practices for sustainability and kids’ safety. we pride ourselves on creating premium quality creative experiences that kids love and parents trust,” he says.
“our look good, feel good range are safety and skin tested and encourage girls to feel good on the inside and out in their own unique and creative style.”
