If you ever dreamt of ‘spending the night’ with Matthew McConaughey then this might be as close as you can get.
The American actor has teamed up with Aussie outdoors brand Homecamp to design a one-of-a-kind tent to get Aussies out under the stars and into the wild, while giving thanks to those who work tirelessly to protect it.
In partnership with Doron and Stephanie Francis, founders of Homecamp, McConaughey crafted 150 limited-edition two-man canvas tents and matching cooler bags available exclusively in Australia.
Part of Wild Turkey’s 2021 With Thanks initiative, the Trust Your Spirit tents come built-in with McConaughey’s very own narrated campfire stories that can be unlocked via a QR code on the tent’s exterior.
“No one knows the Australian wilderness better than Aussies themselves,” admits McConaughey.
“During my time in Australia, I was always in awe of the deep level of knowledge and appreciation Aussies had for the great outdoors.
“That’s why Wild Turkey and Homecamp have come together to create an experience that reminds us why we all need to go back into the wilderness sooner and more often. Because when you’re in the wild, you can always trust your spirit.
“Trusting their own spirit, Steph and Doron quit their city jobs for a more adventurous path to create honest, quality camping gear that encourages us all to enjoy the natural beauty of the bush. In the same way the Russell family trusted their spirit for generations to create Wild Turkey, Doron and Steph also crafted an experience, not just a product. That’s the kind of conviction we’re talking about.”
McConaughey carefully designed each element of the tent, from the layout down to the individual colour selection.
“It’s time to pack the car and find your own place in the wilderness. As you sit before a crackling fire with a Wild Turkey Discovery Series in hand, people can listen to my stories on trusting one’s spirit and of what the wilderness gives back.”
A proportion of proceeds from each tent will go towards the Foundation for National Parks & Wildlife, to support the continuous bushfire regeneration efforts.
“Year-on-year the With Thanks initiative in Australia sees Wild Turkey and its creative director shine a light on the Foundation for National Parks & Wildlife for the work it does in conserving the wilderness for future generations,” Paolo Marinoni, marketing director, Campari Australia and New Zealand remarks.
“Aussies are known to be trailblazers at heart, with a spirit that urges them to explore the great outdoors.”
