Intrinsic is renowned for its soulful messages, lush designs and vivid colours that stand out on the shelf and grab the customer’s attention.
The Adelaide based company’s new collections reflect this love of the rainbow, founder Adele Basheer says, and customers will be wowed by the colour palette, bold design and meaning that has gone into every product, which includes updated designs of old favourites, as well as brand new items.
“We really love to uplift and inspire our retailers and fans,” says Basheer. “This is a super strong release expanding on really successful products that have proven to be loved by our customers.”
The Mother’s Day collection is an expansion of current mum-themed pieces including a teapot, mug, serving tray, trinket dish, candle, quote book and greeting cards.
“The inspiration behind our Mother’s Day collection began on a trip to the Amalfi Coast where my girlfriend and I visited a store full of antique laces made in the region. I envisioned a range with inspiration from all sorts of lace, so I developed a mood board and let the design team work their magic. When you look deeply at each piece you’ll discover the connection to lace in its own subtle way.”
The Shine Your Light Collection is an expansion of Intrinsic fan favourite the Soul Journal, as well as an update of its original Intuition Cards.
Basheer has fond memories of both these pieces, which she relied on before starting Intrinsic with her husband Jamie over 20 years ago.
“The Intuition Cards began their life as a handmade box of little cards with encouraging quotes that I kept beside my bed. Anytime I needed inspiration―which was pretty much every day when starting a new business―I’d pick out a card to keep me going, stay connected to my dream and pursue my purpose.
“The Intuition Cards provide a hit of instant inspiration and help you tap into your potential. They’re like having a life coach at your fingertips.
“There’s even a matching mug, because who doesn’t like to sit down to journal your hopes and dreams while drinking out of your favourite mug?”
The newly designed Soul Journal is joined by an updated Gratitude Journal and a new goal setting Create Your Fate Journal. Each journal contains both guided and freestyle journaling options and Basheer’s soul-searching questions have become an integral part of each journal as monthly Insight pages.
“The Soul Journal evolved from a series of reflective questions I would ask myself each month, which was a powerful tool for my own personal growth. I honed those questions over the years and eventually we created one of our most endearing journals.”
After receiving numerous requests from customers wanting something for their dad, partner or son, Intrinsic is launching a new collection aimed at the men in our lives.
“This one is for the boys. Based on the success of our female range aimed at mums, grandmas and daughters, we now have a quote book and matching mug to celebrate the special men in our world.
“It has quite an explosive, strong and bold design that is of course very much Intrinsic, but it’s a male Intrinsic. Our customers have been asking for this and are going to love it,” she adds.
“Backing onto the success of our Hello Gorgeous mug, we’ve now designed the perfect partner, Hello Handsome. While this mug is ideal for husbands and boyfriends, I can imagine people snapping up the pair for engagement or wedding presents.”
The travel range is one of Intrinsic’s most popular collections. “We’ve completely redesigned our travel journal to feature a beautifully embossed, high quality, vegan leather which gives it a luxurious and upmarket feel.
“In stunning pink, purple, turquoise and tangelo, the travel journal is now more convenient than ever to slip into your carry on. It also matches our luggage tags, passport holders, travel clutch and coin purses, making for a stylish range of travel accessories.
“It’s got everything you need to plan, record and reflect on your dream escape.”
Intrinsic’s collection of best-selling mugs is now joined by a tea-for-one to delight tea lovers―a first for Intrinsic, says Basheer.
In three designs, each set includes a teapot, cup and saucer and comes in a stunning keepsake gift box.
“Now our customers can take a moment to warm their souls with a ‘tea for one’ experience, to reconnect and enjoy the simple things in life, like the perfect cup of tea.”
Basheer says that in the last seven years they have elevated the Intrinsic brand to a whole new level and are committed to creating more quality and value for its customers, to continually raise the bar.
“We can’t wait for the gift fair to show retailers new ways of merchandising the collections―it’s going to pop,” she enthuses.
“Our redesigned and expanded stand is unique to anything we’ve done before and I can’t wait to share it. We’ve also moved into the Design Life area in The Dome at the AGHA Sydney Gift Fair, so we’re shaking things up a bit.”
The collections will be available in stores from mid-March in time for Mother’s Day, while the male family range will be available for pre-order with a delivery in early July ready for Father’s Day.
By Marion Gerritsen
