When Covid hit in 2020 and people were locked inside their homes, many businesses were born as Australians were getting creative coming up with new ideas and having the time to implement them.
For organisational psychologist, Candice Lester, launching Wild Mingo was all about brightening up your fitness world one paint splatter at a time.
Tired of the same blue yoga mat, Lester wanted to bring fun to her yoga and pilates classes.
“Wild Mingo is all about bringing colour, individuality and joy to your workout whether it is yoga, pilates or personal training,” she explains.
Indeed, after researching the best mats, Lester then teamed with long-time friend Ashleigh Ben Danan, a local Melbourne artist, to bring colour and fun to her pieces.
“The range not only looks good but is functional as well. I wanted a way to create joy for people and to showcase incredible art and artists, so the chance to work with Ashleigh was too good to pass up.”
All Wild Mingo mats and products are carefully sourced using recycled materials. “We are passionate about creating products that are good for you and good for the planet.
“Our mats are made with a recycled rubber base and a microsuede top to maximise your grip and ensure you don’t slip. Even better, they’re fully machine washable. We also have all our products tested by physiotherapists, instructors and personal trainers before we go to production, so we can be confident that our products are not just incredibly beautiful but also functional and long lasting.”
Since launching, Wild Mingo has attracted a big Australian and New Zealand following and has been sold in gifting and lifestyle retailers, health and wellness spaces and online through a growing base of stockists, and more products and artist collaborations are in the pipeline.
“Wild Mingo has literally gone wild,” she enthuses.
“I always knew that people were looking for more colour in their daily workouts and the reaction to the Wild Mingo range has been amazing. We have just launched new resistance bands and yoga blocks in the same wild colour palette and can’t wait to see more people enjoying these additions.”
Retail prices range from $44 for yoga blocks and $68 for resistance band sets to $119 for a yoga mat.
