With Easter just around the corner, Prezzee has launched an AI-powered experience that delivers personalised video messages from the Easter Bunny straight to families across Australia and New Zealand.
Building on the success of its ‘Magical Messages’ Christmas campaign, which saw six times the expected web traffic and reached over 14 million people, the digital gifting platform is once again pushing the boundaries of AI-driven personalisation with ‘Magical Moments: Choc Ops Easter Delivery’.
Using advanced audiovisual synthesis, this initiative allows families to experience an immersive digital journey that features hyper-personalised video messages from the Easter Bunny featuring a child’s name, age, hometown and even details about their favourite toy.
“Easter is about joy, excitement and the magic of childhood wonder,†says Jane Scotcher, chief marketing officer of Prezzee.
“Hearing the Easter Bunny say their name and seeing their own home in the video—these small but powerful moments create an unforgettable experience that families will cherish forever.â€
The launch comes as consumer demand for immersive, shareable experiences continues to grow. Brands are increasingly turning to AI to foster deeper emotional connections, drive virality and stand out in crowded digital spaces.
By blending cultural moments with personalised content and digital convenience, Prezzee is reimagining the traditional gifting experience in a way that resonates with modern families, adds Scotcher.
“At Prezzee, we’re always seeking new ways to bring families closer together. That’s why we’re building on the success of our AI-powered Santa campaign to deliver something equally magical this Easter.
“We know that times may be feeling tough for many families, which is why we’ve made this experience completely free. No matter the circumstances, we want every child to feel the excitement of a special visit from the Easter Bunny.â€
