glamourflage, which made its mark with retro pamper products and playful skincare, has announced it will launch a new range of facial products next week and add a sunscreen to its collection for the first time in the company’s history.
“the new range is an extension of the existing glamourflage brand and includes amazon ann sunscreen, satin sally sleep mask, mermaid meg sleep mask, ravishing ruby foaming cleanser, glorious georgie aloe vera gel and jane gem face primer,” says glamourflage founder imogen day, who established the company in may 2003.
“we are always working on new products in a rolling wave formation, so it took about a year to get these products developed. in general we are building up our product offerings in the facial market but we also have been really keen to launch a sunscreen, which is a definite departure for us.”
glamourflage will unveil the new product offerings at the forthcoming home & giving fair held at sydney showground from february 19 to 22.
“we also have strong editorial interest from the press and recently showcased a couple of the products at the australian open anz ladies day event,” day says.
“we have been canvassing our retailers and agents and the feedback so far has been 100 per cent positive – everyone loves the sunscreen, which is a perfect handbag size and of course the packaging has been getting rave reviews.”
with its retro-inspired packaging and cheeky product names, the brand is popular both as regular skincare and gifts and the company has confirmed it is currently working on a range of make-up, which is due to be launched at the melbourne august home & giving fair.
