Global Retail Brands joins forces with Myer
Global Retail Brands (GRB) is expanding its retail portfolio by teaming up with iconic retail giant Myer.
As part of the partnership, The Custom Chef and The Cook Shop stores will launch in 40 Myer department stores with 14 concessions already currently operating.
“Concession stores have long been a success story for department stores and retail brand owners, particularly in the categories of beauty and apparel,” Steven Lew, chairman and CEO of Global Retail Brands, says.
“The Custom Chef and The Cook Shop have enjoyed tremendous success in speciality and department stores internationally. We’re proud to partner with Myer and be the first to introduce this concept into the home category, with a focus on offering innovation of the best product all with a Lifetime Guarantee.”
Earlier this year GRB acquired the brands and operating assets of Australian tabletop business, salt&pepper. As part of its ongoing investment in the brand’s growth, GRB will open salt&pepper concession stores in all 56 Myer locations nationwide, which will happen after Father’s Day.
“Our partnership with Myer marks an exciting new chapter of growth for The Custom Chef, The Cook Shop and salt&pepper, bringing three homegrown brands into an iconic Australian retail destination,”
“We’re committed to meeting our customers where they like to shop and Myer’s extensive footprint creates a perfect platform that enables us to reach even more Australian homes.”
Through its partnership with Myer, GRB is elevating the presence of The Custom Chef and The Cook Shop in leading retail locations, reinforcing its commitment to making premium cookware more accessible to Australian homes.
Belinda Slifkas, chief merchandise officer at Myer, notes that homewares is a cornerstone of Myer’s customer offering—hugely popular with Myer One members and a category where its exclusive brands are performing well.
“By forging strategic partnerships like this, we unlock the power of our national footprint for suppliers, while curating a compelling mix of sought-after brands for our customers,” she says.
“The Custom Chef, The Cook Shop and salt&pepper are household names in homewares and their arrival as concession partners elevates both our product range and the in-store experience—bringing even more inspiration to every Myer visit in store and online.”
This partnership builds on a strong global foundation of over 300 international concession stores under The Custom Chef and The Cook Shop brands and complements GRB’s existing network of 300 homewares stores across Australia.
