Jasnor (Australia) has been named master toy distributor of iconic preschool brand Peppa Pig.
With product categories across toys, apparel, accessories and publishing and a brand presence in all mass market and grocery retailers in both Australia and New Zealand, Peppa Pig is one of the most popular brands for preschool and kids in the region.
“We are thrilled with the appointment of Jasnor Australia as the master toy distributor for Hasbro’s Peppa Pig across Australia and New Zealand,” enthuses Diana De Jesus, licensing director Hasbro at Merchantwise, which facilitated the partnership.
“Jasnor is a trusted industry partner and their expertise in distributing Peppa Pig products from best-in-class partners around the globe makes them the ideal choice. Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of Baby Evie. We look forward to working closely with Jasnor to launch new Peppa Pig toy products and ensure the brand continues to enjoy strong retail representation across the region.”
The collaboration has already seen products hit the shelves with more available for retail in the second half of this year in both Australia and New Zealand.
“We’re proud to be appointed as the distribution partner for Peppa Pig in Australia and New Zealand,” says Jasnor’s CEO, James Thurlow.
“Peppa Pig is a beloved brand with a deep connection to families and the arrival of Baby Evie marks an exciting new chapter in the storytelling. We’re confident Evie’s fresh energy will take Peppa Pig to new heights, enhancing the brand’s cherished legacy and sparking magic for an entirely new generation.
“At Jasnor, we’re passionate about building strong brand partnerships and we look forward to working closely with Merchantwise and our retail partners to deliver innovative new products to Peppa fans across Australia and New Zealand.”
