Garden and homewares supplier Heaven in Earth is taking its business elsewhere as it prepares to launch its latest products overseas.
In an effort to expand its business abroad, the company is launching at a gift fair in New York in February next year.
“We [will] launch at NY NOW but are also exhibiting at Expo West, an eco trade show in California in March as our items are made from FSC wood and many are made from plant material and manufactured responsibly and fair trade,” says co-founder Jocelyn van Hoven, who was born in New York.
“For our brand, NY NOW is the best platform, especially if we are not represented by an agency. We wanted to do two NY shows and their financial year correlates with the calendar year. It is a huge month for us going from New York to Life Instyle Sydney and to California Expo West.”
Many of Heaven in Earth’s products are made using either renewable materials or come from companies with a similar philosophy to the business.
“We are doing a core range of 60 items that we feel personifies ‘where useful is beautiful’. This includes our Lithuanian kitchen linens and brush ware for the kitchen, home, body and hair. We are offering the opportunity for branded brush ware to customers with minimum quantities.
“We will also be showing our own designs of glass ware, wool dusters made here and our secateurs that tie in wonderfully with Creamore Mill, whom we are representing there as well.”
To keep up with demand and to ensure they can give their clients the best possible service, Heaven in Earth has also introduced a designated trade and retail site specifically for the US and Canada.
“Because we are doing a select offering we decided to have a designated US trade and retail site. Plus we want to make it as easy as possible for them to order. Like having a US bank account and warehousing the stock in the US, a US phone number and site without the com.au.
“A number of the items will be made here and we are exporting from Australia, Germany, England and a few of our own designed items from China. Quite a logistical feat as we are small local business,” adds van Hoven.
By Marion Gerritsen
