Christmas can be stressful at the best of times and when it comes to gift giving most Australians (81 per cent) experience some level of stress when selecting the perfect gift.
However, 70 per cent say personalisation makes the festive season and gift giving more enjoyable, according to VistaPrint research.
Design Your Own Gifting (DYOG) appears to be on the rise in Australia during the festive season, with almost half of Australian gift-givers (49 per cent) either planning to gift personalised items more (11 per cent) or about the same (38 per cent) as last year.
“As the festive season approaches, it is clear that gift personalisation is a rising trend and will feature in many Australian households this festive season,” says Marcus Marchant, CEO at VistaPrint Australia.
“Our recent data shows consumers perceive personalised gifts as not only carrying more meaning, but also get the creative juices flowing. We have so much creative talent in Australia and I am sure people will make some stunning creations for their loved ones this Christmas.”
The research shows that the top gifts Australians would like to design are homewares (39 per cent), stationery (38 per cent), photobooks (34 per cent) and canvas prints (27 per cent).
When it comes to specific gift designs, gift-giving Australians look to nature-inspired (31 per cent), minimalism (31 per cent), modern (29 per cent), subtle/refined (31 per cent) and soft palette colours (29 per cent) when personalising gifts.
Blue is overwhelmingly the favourite gift colour (47 per cent) with the next most popular pink, red, black, green and white all sitting at around 25 per cent, while least popular colours are yellow (15 per cent) and grey (11 per cent).
“Sentimentality and originality seem to be the name of the game when it comes to personalised gifts, with two-thirds (66 per cent) of Australian gift givers saying the main reason for designing gifts is to add a personal touch, over half (57 per cent) do so to give gifts that are more unique and meaningful and four-in-10 (41 per cent) want to create lasting memories.”
