For most retailers Christmas is all about sales and the last thing they might be thinking about is what will be on this year’s Christmas playlist.
However, how you curate your carols is something that can make or break your busiest season’s bottom line and your customers’ experience.
Ensure you have a licence to play music in your store.
You need permission to play Christmas carols or any music in your business and companies such as OneMusic offers an easy music licence solution. You still need a music licence when you have a music streaming service like Spotify or Apple Music in your business. Check the terms and conditions. There is important information in there about using the services in a commercial setting like a shop or cafe.
Make your playlists a 60:40 ratio between regular music and festive music.
When it comes to content, consider what festive music matches your brand and style. You don’t have to lose this just because it’s the holidays. There are hundreds of years worth of music to choose from―whether you have an upscale boutique that would suit traditional carols by instrumental piano or a kids’ store with something more whimsical, the choices are endless.
There is no rule that says you must only play Christmas music either. Ideally, a 60:40 split is what keeps everyone the happiest. Don’t alienate your customers and overdo it. A good rule is to throw in something festive every third song.
Don’t start earlier than 1 December.
Studies show that most people aren’t ready to shop for Christmas until 1 December. Premature Christmas music can stress them out if they aren’t ready to think about it yet. Start your festive playlist too early and customers may be sick of it come mid-December.
Think about your staff and their mental health.
The same playlist on repeat every day for a month can be grating. A UK psychologist says there is a drop in productivity for holiday retail workers forced to hear the same songs on repeat. Ensure some variety―mix it up and have fun with it.
