Homewares retailer partners with Paramount for kids range
Adairs and Paramount ANZ have launched a PAW Patrol children’s range, just in time for the festive season.
The 12-piece range includes an extensive selection of home décor for every corner of children’s rooms including a night light, sleeping bag, wall art, bedlinen and more, all featuring illustrations of the heroic pups.
“We’re excited for our first ever collaboration with Paramount Consumer Products to introduce PAW Patrol to Adairs Kids,” enthuses Alex Liebelt, senior product manager, Adairs.
“Exclusively designed by our inhouse design team, the collection showcases beloved characters in hand-drawn illustrations with subtle pops of colour.
“We’re offering a wide range in our beautiful quality to help complete a bedroom makeover or to offer those unique special, stand out pieces that both the parent and child will love.”
The popular PAW Patrol franchise continues to grow after recently celebrating its 10th anniversary as the Adairs and Paramount collaboration is building on this success.
“This partnership with Adairs is a wonderful extension of the PAW Patrol universe, allowing children to be surrounded by their favourite pups every day,” adds Rebecca Jenkins, senior director retail and new business, Paramount Consumer Products ANZ.
“We can’t wait to see these beautiful items bring joy to kids all over Australia and New Zealand this holiday season.”
The new Adairs PAW Patrol children’s range is available now with RRPs ranging from $24.99 to $199.99.