As consumers are increasingly looking for an experience, not just a product, when they are shopping, retailers are finding new ways to improve their instore offering.
A strategically designed and ambient retail can greatly influence the length of a customer’s stay in a venue and ultimately how much they might spend, says Todd Ryan, chief speaker engineer for Dana Innovations.
Audio can positively influence the customer’s experience which can impact how they engage with a brand and sway buying decisions.
Sonance by Dana Innovations, a designer of residential architectural speakers and outdoor audio, has expanded into the commercial market with the introduction of the Professional Series.
Whether it’s an exhibition space, retail store or restaurant, the Sonance Professional Series can create an emotional connection with a customer, enhancing their experience with the space and producing a desire to linger and continue to enjoy the environment, says Ryan.
“A lot of residential audio products are installed in commercial spaces because of the design aesthetics,” he explains.
“Before Sonance started working on the Professional range we asked commercial integrators and system designers about their positive and negative experiences with residential products in commercial projects.
“With these insights the Dana Innovations team spent two years developing the Sonance Professional range to satisfy the installer, as well as meet the classic Sonance recipe of class leading design aesthetic with class leading audio performance.”
The new Sonance Professional Series includes a total of 22 in-ceiling, pendant and surface mount speakers that are designed to blend discreetly into the surrounding environment with 70V, 100V and 8 Ohm performance.
