IKEA Australia recently introduced its latest kids range called SANDLÖPARE, designed to encourage families to learn about endangered animals through play and storytelling.
The launch aligns with a new partnership between IKEA Australia and WWF-Australia. For every soft toy that customers buy between 13 October and 30 November 2025, the home furnishing retailer will donate $1 to WWF-Australia.
“At IKEA, sustainability is at the core of everything we do from the materials we select in our products to the partnerships we foster,” says Renea Robson, country sustainability manager, IKEA Australia.
“Our collaboration with WWF-Australia underscores a shared commitment to protecting biodiversity and inspiring the next generation to care for the planet. The SANDLÖPARE collection is a playful yet powerful way to connect families with nature and conservation and we’re proud that for every soft toy purchased, $1 will go to support WWF-Australia care for real animals.”
All SANDLÖPARE soft toys are made from 100 per cent recycled materials including filling, fabric, thread and reinforcements. Each toy undergoes rigorous testing to ensure safety, durability and washability. The collection also shines a light on lesser-known endangered species, helping children and parents discover the wonders of wildlife through engaging design and storytelling. By integrating conservation themes into play, IKEA aims to foster empathy and awareness for the natural world.
“Australia’s wildlife and wild places are truly unique, but we’ve fallen short in protecting them,” adds Nicole Forrester, WWF-Australia’s chief regenerative officer.
“We have the world’s worst mammal extinction rate and every year more animals join our threatened species list. Thankfully it’s not too late to change course. This partnership with IKEA will support our work to protect Australian animals and restore the habitats they need to thrive.”
The SANDLÖPARE collection is now available.
