With gifting season in full swing, IKEA has launched its new gift registry tool to make the shopping experience more convenient and personalised.
The IKEA Gift Registry makes gift giving and receiving simple, fun and memorable, taking the guesswork out of choosing the perfect present for milestone events like weddings, housewarmings, baby showers, birthdays or Christmas.
“Customer behaviour is always changing and we are constantly looking for innovative ways to best meet our customers at IKEA,” Giovanni Rutigliano, country digital manager, IKEA Australia says.
Customers sign in to their IKEA Family account to create their Gift Registry on the IKEA website and add desired products. They then share the list with one click to family and friends to browse, choose and complete their purchase online or at an IKEA store near them. The IKEA Gift Registry updates in real time, so gift givers can see what has already been purchased and avoid any double ups.
Additionally, after a successful pilot in IKEA Queensland stores, the IKEA App Checkout is now available for use across all 10 IKEA Australia stores, nationwide. The IKEA App Checkout is a self-service feature to give customers a faster and more convenient checkout experience in-store.
“We know our customers want to shop faster and more efficiently in-store and online. We’re excited that our new digital launches, the Gift Registry and the in-store App Checkout, will make the shopping experience simpler and more exciting, whether it be enabling a super-fast checkout or organising for a gift giving event.”
