Boutique trade event Life Instyle Melbourne is a sell-out with exhibitor space completely booked in record time for this year’s August event.
The trade show returns to the Royal Exhibition Building after last year’s appearance at the Melbourne Showgrounds and is already generating a buzz within the home and lifestyle retail industry.
“Following the success of Life Instyle, Sydney we continue to push the envelope, raise the bench mark and add colour and excitement to our program,” says Amelia Coote-Harris, exhibition manager. “The exhibition has received overwhelming support from trade and looks forward to welcoming a high calibre of exhibitors this year.
“Life Instyle has been heralded as an industry favourite which attracts both local and international exhibitors, trade and industry experts. Over the years we continue to improve the program and celebrate all things style. Whilst we are delighted with the support of existing exhibitors and First Instyle to Melbourne’s event, we continue to add layers and initiatives to its already colourful program.”
Despite the challenging retail market, Coote Harris says the event is the perfect time to generate new business.
“The current economic climate and competitive market requires retailers to invest in initiatives that will stimulate business. As the saying goes ‘you have to spend money to make money’ and Life Instyle Melbourne is held at a perfect time of the year for retailers to stock the shelves ready for Christmas buying.
“Life Instyle continues to motivate the retail industry and is the nation’s primary platform to showcase amazing product and talent in the country. There is a dual level of anticipation and excitement connected to business as well as innovation – the industry is excited to see new trends, new product and exhibitors launching onto the scene.”
Key product trends at Life Instyle Melbourne 2013 have been identified as gold, statement furnishings and cobalt blue.
