Bath time will never be the same with these luxury shower caps from Louvelle. Exhibiting her latest collection at First Instyle Melbourne in August, founder Simone Taylor says her range of turban style showerwear is a unique gift idea in the lead up to Christmas.
“Louvelle is the only turban style shower cap… it’s as chic as everything else in a woman’s wardrobe,” she says. “I worked with Inga Campbell a renowned fashion illustrator on the packaging. The gorgeous metallic gold foil detailing makes it a luxurious gift under $50.”
Taylor says she is inspired by vintage glamour, “especially the ‘60s and ‘70s which are really having a moment in the fashion world right now. When selecting prints I think about women’s colourings and make sure there’s a colourway to suit everyone.”
The idea for Louvelle showerwear came to Taylor in 2013 when she, like many new mums, wanted to create her own business after the birth of her first child.
“My husband and I were laughing at how unflattering bonnet shower caps are and I thought there must be a more fashionable way to protect the hair in the shower without feeling so daggy. My best ideas always come to me in the shower (no pun intended).”
It took about a year to develop the showerwear, she explains, as the design had to be easy to wear, fit most heads and the fabric had to feel luxurious and dry quickly.
The response has been tremendously positive from both the media and customers who have loved discovering such a unique product.
“Perhaps the biggest compliment has been women wearing them out of the house and asking me to create them without waterproof lining to wear as an accessory.”
Louvelle is sold online as well as in gift stores and lifestyle boutiques nationally, and social media has proven to be very valuable for the new brand.
“Instagram has been the most important social media vehicle for Louvelle, it’s where a lot of stockists including Urban Outfitters in the USA found us.”
Taylor would like to get her products out into more cities and towns in Australia so that women everywhere can be introduced to Louvelle, and exhibiting at the gift fair is a great opportunity to introduce her latest ranges to a broader audience.
“We are excited to be at First Instyle Melbourne showcasing our current range of turban style showerwear. We look forward to seeing our existing retailers and showing the range to new stockists. We love connecting with media and brainstorming with fellow Australian design businesses.”
By Marion Gerritsen
