As the world opens up once more and Aussies are ready to start travelling again, new lifestyle brand AIDAN is all about exploring the world in style.
Founder and Beverly Hills, Rodeo Drive, restaurant and club owner, Aidan Walsh, who originally hails from Broome in WA, was inspired by his time spent overseas in cities such as Monaco, St Tropez, London, New York and now Los Angeles.
“I wanted to create a brand that was timeless, with a strong influence from the aesthetics of 90s street style and the hip-hop tracks and basketball fanfare that accompanied it,” he explains.
“I was inspired by the golden aviation era; a time when folks took pride in how they styled themselves for travel.”
Originally slated for a 2020 launch, with New York as its backdrop, Covid-19 threw a spanner in the works and instead Walsh decided to focus on more development and research in Australia. In 2021 Melbournian Dean Bartlett joined the company, to work on strategic development and help bring the brand vision to life.
“Launching the brand in Australia allowed me to focus on the fundamentals of the business and growing organically before being perceived worldwide. Australians travel and we are envied by many countries overseas for our beautiful country and people.
“With having the support network of family and friends back here in Australia, it seemed appropriate and fitting for the overall launching of the brand and its vision moving forward.”
The collection ranges from streamlined suitcases to sleek tech sleeves and airline-friendly transparent pouches, offering a complete solution for the modern traveller.
