Maison&Objet introduces new retail concept
Celebrating its 30th anniversary next year, the January 2024 edition of Maison&Objet is introducing a new program, combining a trendy approach to the season’s new products with a range of workshops and merchandising solutions to help professionals―independent boutiques, concept stores, distributors and department stores―develop their business.
What’s New? In Retail enhances and complements the fair’s existing offerings that promote growth-generating categories such as the new Wellbeing & Beauty sector, launched in September 2023, designed to help retailers anticipate the trends in this particularly buoyant market today.
“By constantly listening to the 30,000 shops that visit the show each season, we have come up with an innovative, experiential and useful space,” explains Mélanie Leroy, managing director of SAFI.
“Through my professional experience, I am particularly sensitive to the challenging context in which retail is currently operating, its issues and its needs.”
Today, successful stores have become a destination in itself―concept stores with a strong identity, that are active online and utilise their social networks.
“What’s New? In Retail, must be an inspiring space and a useful professional experience, designed as a real concept store,” Leroy adds.
“Called Supersoft, the space offers a fully-fledged experience for retailers, who can draw inspiration from this space to optimise their shops, which are undergoing a profound transformation towards a hybridisation of spaces due to changing customer expectations.
“From the shop window to the display tables, from the shopping journey to the spotlight on favourites, from the overall ambience to the balance between physical and digital, visitors can ‘pick and choose’ the best of what exhibitors have to offer.”
There will also be 25 workshops where visitors will gain insights on changes within the industry and be supported on the promotion or staging of their stores by experts on topics such as merchandising, storytelling and social media.
Maison&Objet will be held from 18 to 22 January 2024 in Paris.