leading kitchen cutlery and sharpening products manufacturer furi brands (furi) has appointed mcpherson’s consumer products to be its exclusive australian and new zealand distributor and marketer.
founded in australia in july 1996 by mechanical engineer mark henry, furi’s products are specifically designed for professional and serious amateur chefs.
innovations have included the furi reverse wedge handle shape, developed to resist hand slip toward the blade and to reduce hand fatigue; the coppertail which allows cooks to rebalance their knives as the blade is sharpened; and diamond fingers, tech edge and ozitech sharpening systems that eliminate the human errors in sharpening and honing and ensure accuracy.
the furi range has become very popular in australia and is rapidly growing in stature in other regions including the us, canada, uk, new zealand and europe.
mcpherson’s consumer products will be backing furi with its extensive distribution network, above and below the line marketing and utilising its market expertise.
every furi customer will be contacted by mcpherson’s consumer products to assist in a smooth, seamless transition.
formed originally in 1880 as mcpherson’s housewares, mcpherson’s consumer products’ portfolio includes the wholly owned brands wiltshire, grosvenor, strachan, stanley rogers, ai-de-chef and eterna as well as the agencies chef’n, jamie oliver, crown, typhoon and luigi bormioli.
