a handset which plugs into mobile phones allowing users to access all the functions of their mobile phone while talking and avoid radiation has been seen in the hands of a-list celebrities daniel craig, sarah jessica parker and lenny kravitz.
distributed in australia by outliving the moshi moshi retro pop handsets from native union were launched this year and come in five colours. director barry glick says it was first spotted with a member of hollywood’s elite about six months ago and is thrilled with the calibre of people photographed with the product.
“lenny is cutting edge cool,” he says. “if he’s using it then the product’s definitely cool and for females if sarah jessica parker’s using it then the product’s definitely fashionable.
“[the] three celebs we’ve got… photos [of] are key celebrities appealing to large markets… you’ve got the fashionista, the cool guy and you’ve got james bond. we probably couldn’t have hoped for three better celebs to have been photographed using it.”
glick believes interest in the product grew after the world health organisation released a report outlining use of mobile phones as a carcinogenic hazard.
“what the majority of people are using it for is when they come into the office they plug their phone straight into the moshi moshi and when they’re working and have phone calls to make or receive [they use the] handset…”
as for australian celebrities using the handset hugh jackman is at the top of outliving’s list but would love to see leonardo dicaprio use the product while in town to film baz luhrmann’s film version of f. scott fitzgerald novel the great gatsby.
“we would also like leo to use it while he’s in australia. a friend of mine has a restaurant and he was at the restaurant the other night, i should have got him to slip him a moshi moshi,” he jokes.
glick explains that endorsement from a famous person is more powerful than any other form of promotion in today’s celebrity focused society.
“it’s better than any advertising we could get. i think it definitely means a lot for getting the product out there, accepted by the general market and getting [consumers] excited to buy.”
