UK retail giant John Lewis is making the move down under after partnering with Aussie department chain Myer to open six shop-in-shops in selected stores across the country.
John Lewis homewares are the brand’s most popular items overseas and chief merchandise and customer officer, and deputy CEO Myer, Daniel Bracken, says this fits well with Myer’s new strategy to offer customers desirable and wanted brands.
“John Lewis is widely recognised as the leading destination for homewares in the UK, and its own branded collections are highly sought after for their stylish and innovative design, quality and accessibility,” he says.
“John Lewis is a trusted brand and their homewares collections have built up a very large and loyal following within the UK and internationally. We are excited to exclusively offer Myer customers the first opportunity in Australia to shop the John Lewis brand in a tailor-made lifestyle concept.”
The shops will cover a space of between 600 and 850 sqft and stock some of John Lewis’ most popular items including the brand’s own home and lifestyle products across bed, bath and living.
Head of international development at John Lewis, Katie Jordan, says the synergy between Myer and John Lewis’ customer base makes the department store the perfect partner.
“We’re delighted to be expanding our international presence and bringing John Lewis to new countries around the world, both through physical collaborations and by expanding our online international delivery destinations,” she says.
The first shop-in-shop will open before Christmas in Myer’s newly refurbished Warringah store, followed by Melbourne, Perth, Bondi, Chadstone and Sydney in February 2017.
By Marion Gerritsen
