Inspired by the still popular trend of bringing the outdoors in, Jones and Co has expanded its Mr Green Grass range of gardening accessories.
The positive response to Mr Green Grass, launched at the Home & Giving Fair last August, encouraged the team to expand the range, says founder Jennifer Jones.
“We are excited that people want to embrace the slower pace of watching something grow and nourishing its needs,” she says.
“Immeasurably improving the life of the owner, keeping plants inside now feels so contemporary and modern, it’s inconceivable that it ever really was passé.”
Along with increasing wellbeing, a driving force behind the collection was that the size of your space shouldn’t determine the amount of plants you keep, with products for all spaces and seasons.
The new range includes soft, nature-inspired designs of petals and leaves, along with raw terracotta in modern shapes. Jones says hiding your gardening accessories is also a thing of the past, with fine porcelain watering cans that customers will want to display.
Along with the gardening range, which is available now, Jones & Co is also gearing up to launch its Essentials range of vases. Described as ‘the white t-shirt of homewares’, the terracotta vases are all handmade and feature organic shapes and colours.
The team put a lot of thought into the design, with each piece created to hold specific types of flowers and bunch sizes.
“We specialise in vases that look great empty or full,” says Jones. “This particular range we wanted to create go-to pieces that when someone buys you a special bunch or even just your weekly grocery store roses, it’s the vase that makes the flowers sing.”
The Essentials range will hit stores in July.
By Ruth Cooper
