New green zones at Hong Kong Gifts & Premium
The Hong Kong Gifts & Premium Fair is only a week away and promises to be bigger and better than last year. Running from 27 to 30 April at the Convention and Exhibition Centre, the show is a great launch platform for new and innovative products.
“With the designers’ innovation and insights into daily life, many new products and brands have forged their way onto the market,” says Benjamin Chau, organiser HKTDC deputy executive director.
“Quite a number of companies choose to progress from creating innovative designs to launching their own brands so as to enhance consumer loyalty and product value.
“Consumers are willing to pay more for homewares and various gift items with special designs, as these products serve not only basic needs but also reflect the individual style of consumers and improve their quality of life.”
Green and ecofriendly products are prevailing in the gifts and homewares industry with many companies jumping on the bandwagon. Food waste is one of the issues that has spurred on the ‘green movement’.
Green & Associates (HK) will be showcasing its products made from food waste such as coffee grounds, egg shells, apple pomace and tea grounds, “showing how upcycling works”, says the exhibitor. Eco Concepts will also be at the fair in the Eco Zone launching its fast-growing indoor gardening gadget, Genie Kitchen Garden by Sebastian Jansson, which has won various design awards.
“Not only do consumers demand products with better quality and design, they are becoming more and more concerned about whether the products promote good health and are environmentally-friendly,” explains Chau.
“Therefore wellness products such as water filters, nutrition-retaining kitchenware, and health and beauty products are particularly popular in the market nowadays. To catch the consumers’ attention, manufacturers also stress their efforts in protecting the environment through the materials and production process.”
Dedicated green zones at the Gifts and Premium show include Green Gifts and BYOB (Bring Your Own Bag), while the Health & Wellness zone enables buyers to easily locate healthcare and wellness products.
By Marion Gerritsen