recently unveiled at reed gift fair in sydney’s darling harbour, alperstein designs’ new luv a bub range of children’s clothing has garnered a positive response from buyers, who are keen to snap up the new colours and designs.
the sumptuous luv a bub collection features 100 per cent cotton baby clothes, wraps, bibs and blankets and funds from sales are donated to the royal children’s hospital foundation melbourne to fund cutting edge research into pediatric clinical care and world class medical equipment.
“it’s been really good,” says marc alperstein of alperstein designs about the positive response and popularity of the new collection.
“most people at the fair who see the range gravitate towards it because of the great product, the packaging and the quality and then discover afterwards that proceeds go to the royal children’s hospital melbourne.”
the new collection includes garments and wraps in the colours of delicate pink and baby blue to complement luv a bub’s existing range of pure white and pale grey baby clothes and accessories.
together with sue manson, auxiliaries coordinator at the royal children’s hospital foundation, alperstein designs manufactures and designs the luv a bub range and what originally began as a fundraising opportunity for the hospital has today grown into a collection stocked not only by the hospital but also by numerous other retailers.
“everything about luv a bub from the materials through to the packaging was designed to reflect the values of the royal children’s hospital,” manson explains.
“every baby deserves the best – the best care, the best quality. a baby gets world class care when they come to the royal children’s hospital, so all of our luv a bub items aspire to the same standard.”
