As many bricks and mortar stores are still closed, retailers are increasingly looking for more ways to get their products in front of their customers.
More people than ever come to Pinterest to find inspiration for supporting small businesses, furnishing their home, gifts to cheer up friends, and activities to do with their kids, so there’s an increasing opportunity for retailers to get their products in front of Pinners.
And now Pinterest has entered a partnership with Shopify, creating an app that gives their more than one million sellers a quick way to upload catalogues to Pinterest and turn their products into shoppable Pins, in just a few clicks.
“As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogues, product pins and shopping ads to merchants so they can get in front of the millions of Pinners looking for unique products that match their taste,” says Jeremy King, SVP of technology, Pinterest.
The Pinterest app on Shopify includes a suite of shopping features including tag installation, catalogue ingestion, automatic daily updating of products, and an ads buying interface.
For Shopify sellers this means easy set up and access to distribution across Pinterest with or without ads, as well as reporting and results tracking to maximise reach. The app automatically creates a connection between the individual store and Pinterest, so the seller doesn’t need to edit code or add development resources.
Once installed, the app will allow a seller to deploy a tag on their website, upload the product catalogue and quickly publish in-stock Product Pins. Businesses will also see a shop tab appear on their profile as an additional way for their products to be discovered.
“With the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop. Sellers are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes.”
By uploading their catalogue feed, sellers make it possible for people to discover and save their products and buy directly from their website. People come to Pinterest with an intent to plan and purchase. The number of Pinners who have engaged with shoppable product pins has increased 44 per cent year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. And, due in part to early beta testing with Shopify, catalogue feed uploads increased 144 per cent in the first quarter of the year.
“Partnering with Pinterest to create the Pinterest channel is adding another powerful marketing tool for merchants to share their products with a new audience,” says Satish Kanwar, VP of product, Shopify.
“The channel allows merchants to easily turn their Shopify products into shoppable pins for Pinterest’s over 350 million users to discover, allowing Pinterest users to purchase the item directly from the seller’s store. The channel also makes it even easier for sellers to advertise to and acquire new customers, which is a huge win for businesses.”
