In an industry first, Reed Exhibitions will be running the Melbourne Showgrounds (MSG) exclusively in August for the gift fairs.
In addition to the fair at the Melbourne Convention & Exhibition Centre (MCEC), Reed Gift Fairs will be able to offer a seamless experience for retailers at this crucial buying time for the Christmas and summer seasons.
Reed Exhibitions group director, Sally de Swart, says the decision to take ownership of the whole MSG was made for logistical reasons.
“We are fully committed to providing solutions for the industry, and as we have currently reached the absolute limit of possible floor space at the MCEC, we are delighted to continue to offer opportunities for our exhibitors and visitors at our flagship event,” she explains.
“The exclusive MSG footprint for Reed Gift Fairs will provide the opportunity for new to market, small businesses, and curated international, artisanal wholesalers to launch or grow their business through the exposure that Reed Gift Fairs is known for offering.”
With an increased investment in this must-attend fair comes great benefits such as free parking for all exhibitors and visitors at the MSG over the course of the 2018 event; free door-to-door transport between the MCEC and the MSG halls; a program of free educational sessions at the MSG to help support and grow retailer businesses; and a more relaxed setting that acts as a haven for meaningful interactions and the creation of new connections.
Reed Gift Fairs Melbourne is held from 4 to 8 August.
By Marion Gerritsen
