Shupatto introduces alternative to plastic bag at HK gift fair
With the ban on plastic bags in most states now, retailers and consumers are looking for suitable alternatives.
Japanese brand Marna was launched in 1872 and started out as a brush manufacturer. Listening to customer feedback, they decided to launch into homewares products including the bag showcased at the Hong Kong Gifts and Premium Fair.
“Three years ago we decided we needed to go into a different direction,” says Yoshiko Hashioka, international sales manager at Marna.
“Traditionally we are a brush manufacturer, however, we have now added lifestyle products such as kitchen, bath, beauty and stationery items. They are all stylish and functional at the same time.”
The brand has sold more than one million Shupatto bags in Japan and is also sold in China, Taiwan, Hong Kong, Korea and Singapore.
It is designed with accordion pleats enabling the bag to expand into a bag and roomy piece while instantly closing flat by just pulling both ends of the bag. Simply roll it up to take it on-the-go. The bag is great for groceries or to take as an extra bag while traveling.
“The bags are not available in Australia yet but we think they would be a great fit for the Australian market. Australia is committed to eco-friendly and sustainable practices and so we think Australian consumers and retailers will love Shupatto bags.”
By Marion Gerritsen