There couldn’t be a more suitable time to support the Australian Made campaign than the upcoming Australia Day celebrations.
Australian Made chief executive, Ben Lazzaro, highlights the importance of supporting local businesses this Australia Day, especially those in regional and bushfire affected areas, to help communities bounce back in what are extremely challenging times.
“Australian-made and -grown products play an important role in our economy,” he says.
“It has been tough for Aussie farmers and manufacturers, particularly those in rural and regional areas affected by fire and drought.
“We need to rally behind our local businesses. Every dollar spent on locally made and grown products will have a direct impact on the livelihoods of Aussie farmers and manufacturers, as well as the wider community.”
Darren Turner, managing director of Australian Made licensee MiniJumbuk, which sells premium wool bedding products, echoes this sentiment.
Located in the country town of Naracoorte in South Australia, he says buying Australian Made products is the best way to help local businesses and communities.
“I think it’s important that all Australians realise that every time they purchase an Australian Made product they are supporting the entire country, and in that country, you get these small communities like Naracoorte,” he adds.
“I just think if there is a choice between buying something that is made locally in Australia verses something made overseas, why not make the choice to play a part in supporting local communities and our country. The more we can manufacture here, the more we can make Australian Made products here, the strong and better our country will be.
In fact, Turner believes part of the company’s success is down to its local roots.
“I believe that MiniJumbuk being base in a small regional town in the heart of Australia’s prime wool growing areas plays a big part in the brand. Customers like authenticity, they like traceability. It’s really important that we remain in this community. We love being part of Naracoorte, and I think Naracoorte certainly loves having MiniJumbuk as part of its town.”
