The Kids Depot has been appointed exclusive distributor of New Zealand baby brand Mum2Mum.
Founder Julia Clifton says she had already been selling the brand on her retail website when they approached her for distribution.
“I have been selling Mum2Mum products on my website for several years and used them for my youngest son…The bibs washed so well I was able to hand them on to a friend for her baby,” she says.
“Since then I have been offering them to childcare centres and they are as impressed with the durability as I am.”
A limited range of the brand has been available in Australia before, however Clifton is taking on the whole collection which includes 15 products and complements the other brands in The Kids Depot’s portfolio perfectly.
“My philosophy is to offer value for money, practical and stylish products―tick, tick, tick. Plus the fact they can be handed on makes them ecofriendly too―a great fit for my whole range,” she adds.
Mum2Mum products are available in stores now and Clifton says retailers love the collection, “especially the reversible bandana bibs, hooded towels and face washers… I am looking forward to bringing these fantastic products to all mums Australia wide.”
By Marion Gerritsen
