William Valentine has been appointed distributor for Keycraft Global in Australia and New Zealand.
From 1 January 2025, all Keycraft products will be available from William Valentine including its Living Nature range as part of an exclusive agreement.
“Keycraft Global is renowned as a market leader in the realm of impulse pocket money toys with creative retail display solutions,” says William Valentine managing director, Ben Halls.
“Keycraft is also the home of Living Nature, a premium range of animal soft toys—the animal lover’s favourite toy collection. Keycraft serves retailers ranging from single outlets to national chains and tourist attractions of all kinds.”
In the meantime, the Keycraft collection will be available from both Keycraft and William Valentine until the distribution agreement takes effect next January.
“We are confident that this partnership will bring enhanced service and accessibility to our valued retailers, further solidifying Keycraft Global’s position as a leader in the industry,” adds Hall.
