New home fragrance distributor launches with top brands
The newest addition to the home fragrance category, the Fine Fragrance Company (FFC), debuts to Australian and New Zealand retailers this month with exclusive deals on international brands.
FFC enters the market as an authorised distributor for globally recognised Yankee Candle from the US, following an agreement with YC Distribution.
With more than 700,000 candle and wax units sold in Australia last year alone, Yankee Candle has an impressive catalogue of premium products backed by a 45 year history in the global fragrance market. Internationally, the company expects to sell over $1 billion worth of product in 2015.
Brian Scott, FFC general manager, says he welcomes the opportunity to replicate the success of the Yankee brand.
“With a strong presence spanning five years in Australia and New Zealand, we envision the Yankee Candle name spreading further than ever before with a new clientele who will enjoy the scores of quality fragrance products available,” he says.
Along with Yankee, FFC has also secured an exclusive partnership with specialist English home fragrance brand Ashleigh & Burwood. A major player in the European giftware market, Ashleigh & Burwood has been in business for over 25 years.
Scott says the down under debut of the brand has been well received by buyers and immediate sales have surpassed all expectations.
“Fine Fragrance Company is committed to providing only 100 per cent authentic, premium brands to the Australian and New Zealand giftware market, hence our initial partnership with Ashleigh & Burwood alongside Yankee Candle,” explains Scott.
Andrew Nettleton, managing director of Ashleigh & Burwood London, supports the company’s expansion into the region.
“We are very excited to see Ashleigh & Burwood products hit the shelves in Australia and New Zealand,” he says. “Having been long regarded as the leading on-trend fragrance supplier in the UK and European markets, Ashleigh & Burwood now has the opportunity to showcase our premium quality product to new markets.”
Ashleigh & Burwood’s product range includes its signature décor lamps, which purify, cleanse and perfume the air, as well as fragrances and reed diffusers.