Kids’ audio platform Yoto is making its first major retail debut in Australia as it will be available in Kmart and The Memo stores from October 2025.
Since launching in Australia in July 2024, the company has sold a player every five minutes, experiencing 300 per cent growth year-on-year with plans to double the business in 2026.
“We’re excited by retail’s potential, combining major retailers with trusted family destinations,” says Sharina Simnett, AU country manager at Yoto.
“It’s a simple but powerful way to meet families in their everyday lives and invite them into Yoto’s screen-free world of stories, music and imagination they can touch, try and take home the joy of Yoto.”
Yoto’s interactive players and story cards let kids explore stories, music and games without relying on screens to do so. Research shows children spend an average of 2.6 hours a day on screens highlighting a clear opportunity for retailers to offer engaging, screen-free alternatives that support independent play, learning and imagination.
With a range of Yoto products in each store, these partnerships put screen-free storytelling and imaginative play within reach of millions of Australian families, at a time when the audiobook industry is booming, projected to grow more than 25 per cent annually worldwide over the next seven years.
“This expansion marks a major step in Yoto’s strategy to grow its presence in both mass and specialist retail, providing families with convenient access to tools that encourage imagination, learning and screen-free entertainment.”
Yoto players and cards will be available in all Kmart and The Memo’s stores nation-wide from 27 October 2025.
