Reusable designer shopping bag label Envirosax will now be known as Omnisax as part of a strategy to create a multidimensional company.
“Omni means ‘all’ and captures the vision to expand offerings, geographic reach and our commitment to sustainability – both for the environment and humanity,” says Kristy Zenk, national sales manager.
“The intention is to have many facets to this company of which the highly successful Envirosax bags and new Omnisax bags are just one.”
The change comes as Omnisax releases the garden party collection. Inspired by the romance of flowers this range comes in five designs with bags able to roll up to 10cm and carry up to 20kg.
“Not since the extremely popular Bloom range has there been a collection with all five designs dedicated to flowers. With a lot of pink throughout each bag, this range is probably the most feminine ever released.”
Garden Party also follows the latest fashion trend of floral. “Sometimes you see a little floral detail, however, this time around it is a full explosion of flowers which has been very popular this season.
“So far both consumers and retailers who have passion for all things floral love this range too. Bag [designs] one, three and four are proving to be the most popular so far.”
