Comfortable hair tie brand Craybands is now available to retailers after the label launched a wholesale arm.
The product is not only fun but practical as well. “Craybands were born out of the basic necessity for a comfortable hair tie that looked great without causing the damage or dents to your hair or wrist that many other hair ties cause,” say Sophie and Jodie, Craybands’ owners. “The added bonus is that they look fantastic on your wrist when not in your hair which gives them another use. We were excited to be able to supply a useful and fun product that everyone could wear.”
Craybands are available in a wide range of colours and patterns and are made of soft elastic. They can go from the board room to the beach, gym or a night out.
Retailers were first introduced to the product at Reed Gift Fair’s Sydney September show.
“Wholesaling was a natural step for us to make as we thought they would be great as a counter sale item because they were priced reasonably and look so bright and colourful. We wanted to get the product name out there and to help people see and feel them.”
The product range will continue to grow with new colours and styles. Craybands is also looking at adding complementary products to its stable.
