Distributor Villa Mondo has been so inspired by the success of Bluebird bath salts it has released the brand’s greeting card range.
It is the first time Villa Mondo – known for wine, kitchen and giftware goods – has supplied a greeting card range.
“Gift cards are not something we’ve really stocked much before, apart from a small range of notecards from Michel Design Works… but these were so unique we thought we’d at least try them out,” says Linda Pfefferkorn, Villa Mondo brand marketing manager for cellar and kitchenware.
The greeting cards share the same cheeky style and vintage aesthetic as the bath salt packaging. They cover a wide range of occasions including happy birthday and are made with recycled paper and soy based ink.
“The feedback has been great, we only ordered in a small amount initially, but they were out the door so fast we’re now in the process of restocking on a much larger scale. Some of the bath salts have a mixed reaction, there are a few themes that push the line in terms of ‘appropriate’, but most importantly, they grab people’s attention, we get lots of sniggers and giggles which is fun.”
There is no plan at this stage to add more greeting cards to Villa Mondo’s product portfolio, however, there is a new stationery collection from Michel Design works on the way so there is potential for more items from this product category.
