Consumers can now re-create the ambience of a quick trip down the coast or a short break in the country with the launch of Urban Rituelle’s Weekender collection.
Leanne Haining, Urban Rituelle co-founder and creative director, says creating the collection brought back happy memories.
“Inspiration for our new-release Weekender collection evolved from the quintessentially Australian weekend escapes of our childhood,” she says. “The memories of our own blissful family getaways, whether they were to the country, highlands or seaside, stirred a beautiful sense of nostalgia and served as inspiration for the products and fragrance blends developed for this range.
“Regardless of location, these escapes were united in the joy they bought; an opportunity to relax, unwind and recharge the soul. As a testament to this, Weekender is a pilgrimage for your senses, capturing that magical place in your heart that rekindles happy memories of carefree days and picture perfect getaways.”
The range is made up of three fragrances – Alpine Loft, Country Garden and Beach House. Each contains hand creams, cocoa butter soaps, diffusers and candles.
Products were handcrafted in Australia with ingredients such as native antioxidants in the hand cream, cocoa butter, glycerine and vitamin E in the soap and soy wax in the candle. The packaging has a dark and moody design to evoke a sense of indulgent luxury.
Haining says Weekender is suitable for a wide range of consumers particularly as there are three unique fragrances to choose from.
“Lovers of gourmand fragrances will be pulled towards the mouth-watering Country Garden, with its notes of simmering pear and blissfully sweet vanilla. The watery, delicate floral notes of Beach House will entice those who prefer an aquatic fragrance while those with an affinity for romantic, sensuous blends will no doubt be seduced by the alluring citrus and golden amber blend of Alpine Loft. For many the blends are so characteristic of idyllic Australian locations, they will stir fond memories of their own precious holiday escapes.”
Weekender launched at the Sydney Reed Gift Fair at Glebe Island Exhibition Centre, February 15 to 19.
