Boutique homewares brand Millie Archer has launched to market, offering Australian-designed products that are on trend but not mass produced.
Founded by Laura O’Keeffe and Paul Jager, Millie Archer’s debut ranges include Be the Arrow, Flamingo, Geometric and Metallic, with products for the bedroom, kitchen, office, and living and dining rooms.
Currently no more than 100 units of each product are produced and the retail price of every item is under $100.
“We’re trying to ensure that designer homewares can be made available at an affordable price without being mass produced,” says O’Keeffe.
“We’ve been through the stages of filling our homes with goods produced by chain stores but as we got a little older we wanted to bring more unique and individual pieces to our spaces.
“Millie Archer homewares will easily integrate into our customers’ current décor or be the start of a fab new look that our customers will continue to build as the seasons change.”
With O’Keeffe’s background in marketing and PR and Jager’s in commerce and managing a small business, starting Millie Archer was the perfect way for the pair to be creative while utilising their skills.
“Paul and I have always loved design,” says O’Keeffe. “We realised that homewares was going to be our choice of medium to indulge that creative side. Then, after connecting with some amazing suppliers it confirmed that homewares would be our passion from there on out.”
Millie Archer products are sold through the brand’s website as well as in bricks and mortar stores that fit with the ethos of helping customers make their spaces new and interesting.
“We have just opened up Millie Archer to be stocked in selected boutique homewares stores as part of our strategy where we see the aesthetic of the store as complementary to our own brand identity.”
New pieces will be released approximately every four months and O’Keeffe and Jager already have the designs in place for Millie Archer’s next few drops. Citrus will be the first new addition, with lemon coloured products for summer.
The pair is also in the very early stages of developing glassware and is interested in collaborations, which they hope to integrate into their designs every year.
By Ruth Cooper
