Platypus Australia recently launched its summer collection of children’s swimwear at Sydney Life Instyle in February.
Designed to mix and match, the line also ensures kids get maximum sun protection with a UPF 50+ rating. Platypus founder Karel Wheen says the chemical free swimwear provides comfort and style while protecting young skin from the sun, making it perfect for active kids.
“Platypus Australia’s sunsafe swimwear is produced from Lycra Xtra Life, the collection offers amazing shape retention, maximum breathability and ultra-chlorine resistant properties,” Wheen explains.
Launched internationally in 1996, the brand is now based in Australia. It had a soft launch Down Under three years ago to test the market and based on its success Platypus Australia is set for a major launch this season.
“It’s going from strength to strength with Naomi Watts, Alessandra Ambrossio and Charlize Theron styling their children in the brand,” says Wheen.
“The success has been driven by the beautiful exclusive prints, unique mix n’ match designs and outstanding quality and value while providing chemical free sun protection for our precious little people.”
The new summer range features fun, colourful new prints and adorable silhouettes. “Summer 2016 has been exciting as we explored applying the fabulously trending Aztec and geometric prints in the adult market to children’s swimwear.
“We also incorporated using the high quality trending fluoro colours in sportswear in our baby girls range by designing the Seashell print with fluoro coral accents against a sky blue hue. The results are amazing,” Wheen adds.
“We enjoyed choosing the pairing colours in our boys range this year, with the sporty red, blue and white in Regatta, a navy and orange in Lobster, and yellow and grey in Graphic Waves. We also worked on introducing a mixture of prints in the boys this year, with contrasting stripes making a reappearance as well as chevron, gingham and plaids.”
The collection will be in stores from June/July this year.
By Marion Gerritsen
