While Christmas was only a few months ago, the buying season for 2017 has already started, so if you’re looking for the latest products, don’t miss our Christmas digital edition which features some of our favourite items for this year’s festive season.
We all know how stressful running a store can be so when Christmas comes around you need all the help you can get to make it through. This issue brings you 10 tips to survive the silly season including getting your stock sorted as early as possible and hiring more staff.
Music is an important part of Christmas, and we all love a good festive tune at this time of year. But did you know that playing the right retail music can make shoppers spend more? We show you how to make music work for your store.
So music is a great way to get customers to come into your store and spend money, but what if you literally use the lyrics of popular Christmas songs to create promotional displays? Visual merchandising expert Martin M Pegler looks at the possibilities.
People are very busy these days and especially around the holidays it is difficult to find time to do your Christmas shopping. While some get it done well in advance, most of your customers leave it really late. In this issue we look at ways to make it as easy as possible for your customers to get their shopping done at the last minute.
Trade fairs are a great opportunity to pick up on the latest trends and get your ordering done on the spot with so many wholesalers and suppliers all in one place. The Sydney gift fairs were filled with inspiration in February and we spoke to exhibitors at Life Instyle, AGHA Gift Fair and Reed Gift Fair about their collections and what to look out for. Also, we showcase some fabulous stands that stood out from the crowd at Ambiente in Frankfurt and showed us what the silly season is all about.
As a retailer it’s important to be aware of any upcoming trends to make sure your store is stocked with all the latest products reflecting these trends. In this edition we have listed six Christmas trends that will hit our shores this year.
Christmas is an incredibly important time for brands and retailers, as consumers are researching and preparing their Christmas lists. Customers will be spoilt for choice so you need to make sure that your store and your products stand out from the crowd. A good PR strategy can do just that as we go through 12 steps to get the most out of the holiday season.
As we are well into another year preparing for yet another Christmas, we take a look back at last year’s Christmas trade figures. Did sales live up to expectations or did consumers keep the money in their pockets for another year? Read this month’s digital issue to find out.
