After three decades in business, ENJO is shifting its business model to an exclusive online-only platform starting from next week.
The move comes after CEO and founder Barb de Corti noticed significant growth in online shopping while also wanting to increase convenience for its customers.
“For 30 years ENJO has built a reputation in Australia for the quality of its products and its ability to understand and cater to customer preferences and market trends,” she says.
“In this new chapter of our business we are exclusively focusing on enhancing our ecommerce platform to create a more streamlined online shopping experience.”
Australia Post’s 2024 ecommerce industry report found that Australians spent a huge $63.6 billion with eight out 10 households shopping online in 2023.
Indeed, over the past few years demand for online shopping has grown significantly, with more customers enjoying the convenience of easy access to ENJO’s sustainable products from the comfort of their homes. To better align with this shift, the company will move away from its independent consultant model to make way for a better ecommerce offering, de Corti adds.
“As a leader and pioneer of sustainable cleaning in Australia, ENJO’s longevity and success is down to our ability to adapt and change with the times. The market is always evolving and we are committed to delivering the same exceptional products via this more convenient and efficient online platform.”
Recent ENJO research shows that Millennial and Gen Z mums spend the most per week on pricey cleaning products and largely prefer to shop online.
To strengthen its appeal to the savvy, young and eco-conscious market as well as solidify the relationship ENJO has with its loyal customer base, the brand has engaged in a number of initiatives to highlight the benefits of sustainable cleaning.
“For Plastic Free July, we encouraged businesses and consumers to reduce the amount of rubbish they send to landfill,” says de Corti.
“We have recently teamed up with textile recycling company UPPAREL to save fibres from going to landfill. In addition to this we are promoting the zero-waste movement as a way of transitioning from consumerism towards a more sustainable model of consumption.”
