Two Aussie brands are partnering together to celebrate play and creativity with the sweet taste of gelato.
Launching this September in most Messina stores nationwide, the HeyDoodle x Messina collaboration features gelato and summer fun-themed activity playmats that invite kids (and adults) to play, draw and imagine while each mat purchase includes a free scoop of gelato.
“The Messina X HeyDoodle collaboration has been bubbling behind the scenes for some time and we’re over the moon to finally share it just in time for prime ice cream season,” says Beatrice Toh, founder of HeyDoodle.
“Partnering with Messina is a natural fit for us. Both brands celebrate joy, creativity and togetherness. This collaboration gives families the chance to enjoy Messina’s famous flavours while sparking imagination in a playful and eco-friendly way. It’s about creating shared moments that are as sweet as Messina gelato itself.”
Made from environmentally friendly, food-grade silicone, the playmats are reusable by simply wiping clean with a damp cloth. Each comes in a convenient travel-friendly tube and includes three non-toxic markers, making it perfect for on-the-go fun.
HeyDoodle is no stranger to collaborating with brands that share its commitment to sustainable, family-friendly and creative play.
Earlier this year, HeyDoodle launched themed creative playmats at Hamilton Island, blending tropical inspiration with hands-on fun. Its products continue to enrich educational STEM experiences at Scitech Perth, while Beechworth Honey incorporates HeyDoodle mats into sensory and learning activities, encouraging children to explore creativity alongside nature and science.
In Melbourne, HeyDoodle has expanded its reach, engaging young minds at the Melbourne Museum and bringing interactive, playful experiences to families at the Puffing Billy Running Festival.
“Collaborations with like-minded brands are a key differentiator for HeyDoodle,” adds Toh.
“They allow us to expand our audience and share our vision for sustainable, engaging play in ways that are fun, meaningful and memorable.”
The HeyDoodle X Messian playmate is available now with the free scoop of gelato.
